Case study: Creo Gedania — 10 new students from two reels
Case Study · Creo Gedania
How we won 10 new students for Creo Gedania with two reels
About the client
Small classes, a niche audience, one precise shot
Creo Gedania is a modern school on Gdańsk's education map, known for its small classes and focus on well-rounded child development. Ahead of its upcoming Open Days, the school needed an effective way to reach a very specific niche — parents of school-age children across the Tri-City area.
Goal: promote Open Days and recruit new students. The solution needed to guarantee precise reach, build credibility for the school, and engage the local community immediately.
01 — The challenge
How do you reach parents without burning budget outside the region?
Hit a very narrow niche
Parents of school-age children living in the Tri-City area. Broad, traditional ad campaigns risked burning budget on people outside the region.
Build the school's credibility and local engagement
Ahead of Open Days, the school needed a format that would instantly build trust and engage the local community — not another ad banner.
02 — Strategy & execution
A script, a creator, and precise ads.
A script written for one goal
After consulting with the school's leadership, our team wrote a precise script — strongly emphasizing the individual approach to each student and presenting the school as a genuinely unique offering. Instead of a dry announcement: an authentic story.
A local creator, the right community
We selected micro-influencer @poznajtrojmiasto for the campaign — a creator active on TikTok and Instagram whose audience is almost an exact overlap with our target group.
Boosted with Meta Ads and TikTok Ads
We backed the published material with precisely targeted paid ads, reaching exactly the selected group of Tri-City parents and guaranteeing the highest quality views.
04 — Results
Two reels, ten new students.
10
new students enrolled after watching the material
50 000+
targeted views from the synergy of organic reach and Meta/TikTok Ads
The campaign generated strong interest in the event and built real offline traffic — parents visited the school with their children even before official enrollment opened.
Precise planning in local marketing works like a scalpel.
Client: Creo Gedania. Strategic consulting, script, creator selection, and targeted ad support — 10 new, full-tuition enrollments from two video pieces.